For my Fmp, I would like to create a lifestyle brand, which sells clothing and accessories that are made out of recycled clothing. I wanted to make this brand meaningful to the environment and show that recycling is important for everyone. This brand could change the perspective on recycling and make more and more people do it.

 

My aim is to create the products and promote them by creating a logo, an online shop and hopefully an advert and produce a small catalog. I would like to produce them by taking primary images of what inspires me and what looks relatable to my brand. Also, I would like to use the Adobe software like Photoshop, Illustrator, InDesign and After effect to help me complete my project. I hope to create my illustrated logo by sketching ideas with a pencil and paper and then scan the ideas and use illustrator to create a digital design. Lastly, I will create the online shop on six and create catalog pages on Indesign and print them off as a physical piece. 

 

To help me be inspired, I would like to research artists from illustrators to photographers that I think will look suitable for my brand and keep the trend for this year and next years theme. Also, I will research brands that recycle and reuse their products. I will use magazines, the internet and books to help me move further with my developments and will create traditional techniques that I could layer over other techniques or images. For feedback, I will ask peers etc of how they feel about different ideas that I’ve created and put their opinion first. I will use mind maps and mood boards as well to show a range of things that I could use, from material to different designs. 

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For my primary images, I'm planing on taking pictures of textures of clothing in various shops and also take images of landscapes from Bury - Blackpool and maybe Wales as well. I may need images of people to make my brand look realistic, but instead of showing their faces, I could use a silhouette idea to create an urban and vintage look. Furthermore, I could also do a hotshot with different clothing items to use as mock ups to demonstrate what I've created.

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Overall, I will blog what I have done each day from college and home to show productivity and help me move forward by keeping track of what I am doing. I have 11 weeks to produce this project, so I have divided my time so that I finish in time for my deadline.