For my missions statement, my plan is to create something that's rememberable, but the sentence can carry on.

​

Originally, I didn't know what to say, but then I realised that the brand wants to help the planet, it can and it will. So then I created ' WE CAN... WE WILL... WE WANT...' and I think it's important to send that message across through the slogan because it defines what the brand is doing and why we are doing it. The main plan for this slogan is to be recognised from either to clothes or even the recycling part of the brand. I think with out a slogan, no one would understand what that brand is all about and what makes them better out of the rest. 

​

Eventhough it's a simple message, I think it gets straight to the point and that's that and honestly, I really like the way I've created this slogan because again it defines who my brand is and for the people who are wearing the clothing, it defines who they are too.