Courtney Dootson
Graphic Design Student
Logo ideas
To start thinking about my designs, me and my tutor discussed what a fashion brand has. A name; with a type face and logo is important and it shows who you are and defines you as a brand. We then discussed what other brands created as a type face and a logo. Furthermore, we spoke about what my brand is all about, which starts with the people who wear and make the clothing, recycling, what the items are and the fairness with in the business. we had to think of what makes a great investment and they were the planet, maker and purchaser.
For the fashion business, it's important to have at least 3 investment factors to make your brand the best of the best. what we thought that trinity sums up the idea as it's 'the state of being 3'. I written down trinity and the 3 words that make it. I then thought of the word infinity because I want my clothes to last a life time, which links with the maker as the creator expects it's clothing to last, but also it's good for the planet; the longer it lasts, the less waste is made.
Ideas
These ideas are just ordinary ones that use the letter 'T', which of course stands for 'Together'. I made sure I only used the element of 3 and applied them, near or next to each other to make a different piece for my logo and make it unique and better than the rest of the clothing brands out there. I also added some other lines as well to create something that's out of the perspective, but to be honest number 2 and 20 are nothing to do with the brand that much, they're just random shapes.
Trinity Ideas
With these ideas, I made sure I linked them images with the 3 factors; Planet, Maker and purchaser. The circles mean the planet, the needle/ thread represents the greater and the infinity sign represents the purchaser and planet as it lasts long. It's important to keep the factors involved to show the dedication of the brand and what I want to do as a whole. In my opinion, these designs are better than the normal ideas I thought of; These show meaning, where as the others don't. I will use illustrator to create a digital versions of the ideas I made and see which one actually looks appropriate and fashionable.