Milton Glaser is an American Graphic designer, who designed the most popular logo in New York, 'I heart NY'. In 1954, he co-founded the push pins studio and by 1957, the "Push Pin Monthly Graphic," was sent out to friends and clients. They rejected tradition and favoured “reinvigorated interpretations of historical styles.” and the studio “redefined and expanded the imprimatur of the designer, illustrator, and visual culture at large”. To develop his career further, in 1966 he created a poster for Bob Dylan's 'greatest hits', which shows a profile of Bob’s face with swirly hair, that says “Dylan” written at the bottom in one of Glaser’s typefaces. Overall, 6 million posters were printed and distributed, and sells for hundreds of dollars, and has become a huge collectable.

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The most important design that he has created was designed in the mid 1970's. The city hired Wells Rich Greene and Milton Glaser to design a logo to increase tourism and boost morale and of course it was Glaser who came up with the design in the back of a taxi cab on the way to the meeting. The logo consist of the capital "I" and a red heart, stacked on top of "NY," symbolizing New York in American typewriter typeface. Today, the design has earned the New York state $30 million each year and has become a pop culture icon and has been reproduced on T-shirts and hats, and can be seen everywhere in New York. Furthermore, since the 9/11 terrorist attack, the logo has become even more of a symbol, creating unity between the public. He had even designed a modified version saying, "I Love New York More than Ever," in response to the attacks. The Heart had a little black spot to symbolize the attack on the World Trade Center site.

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By 1968, Milton Glaser and Clay Felker teamed up to create the New York Magazine, which was about being on the reader's side, “it was about what was happening in New York city at the time.”. 

 

Overall, his artwork has been featured in exhibits, and placed in permanent collections in many museums worldwide and he has received many awards for his work, including the National Medal of the Arts award from President Barack Obama in 2009, which made him the first graphic designer to receive this award.

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In my opinion, his work shows passion and desire through out. He's done so much for the New York community from making something precious and continuing that by developing further since 2001. I'm inspired by his work because of how he's used something simple and created colour with that image and I love the fact that he has been inspired by other artist to get to the places he has been in his career.